The GAP market is the large group of the “emerging middle classes” a group of educated young people with modern aspirations, but with a modest salary. The GAP market targets households with incomes between USD 300,- and 1500,- per month. Butterfly Housing targets the lower bracket of this GAP market (USD 300,- to 900,-) which is as yet hardly served. We believe that the time is ripe to target this housing market because of demographical and socio-economical trends, which we will dwell upon hereafter. The company’s vision is to build together To contribute to a growth oriented and socially sustainable economy in Africa together with the stakeholders. By combining a generic model of advanced design with a locally established and specifi c method of fi nishing, it provides an aspirational model for the emerging middle classes in sub Saharan Africa.
The product is a starter house based on a modular system and passive climate control. It consists of a building kit of steel parts that are assembled into a load bearing skeleton to finish the houses with different infill materials, such as earth blocks and insulated panels. We distinguish three systems that we keep separate in order to organise the delivery process affordably and efficiently.
The USP’s of this product are:
- comfortable and affordable
- climate responsive (no need for AC)
- high quality but low required skills on site
- easy adjustment over time
- adjustable to local market
- local job creation
- designed to bridge the GAP
Butterfly Housing BV is a Netherlands Limited company aiming at contributing to the production of appropriate and affordable houses for this emergent housing market in Africa. Butterfly Housing seeks local African cooperating partners with whom it wants to form a franchise network based on a benchmark of quality and modes of delivery. Butterfly Housing is established in South Africa as a Pty Limited company and listed as Elemental Housing Systems Pty Ltd. Butterfly Housing is established in Nigeria as a Limited company and listed as Butterfly Housing Developers Ltd.
The Company’s founders are Frederik Groos and Robert van Kats, both architects with a strong interest for Africa, its history and people. Both have a vast working experience in the African condition in Africa. Thom Wolf has entered the team to add his expertise as a seasoned real estate developer and manages the company's organization. The team is supported by their local cooperative partners in South Africa and Nigeria. Butterfly Housing in Nigeria is represented by its director Michel Nadorp.
We employ the method of systems separation in order to bring down the traditional complexity of building houses. BH combines high end industrial production of load bearing construction with locally available construction capacity. That way we deliver high quality houses for a low cost, whilst at the same time training and employing individuals from the stakeholder communities. In other words: the houses are produced within and by the stakeholder communities, easing our way into the target market.
BH’s discerning quality is the fact that it is a sustainable alternative to cheap shelter and quickly produced mass housing. To sum it up: - Financing can be done in smaller steps as part of a growth scenario. - Contribution to job creation and the transfer of basic skills and knowhow. - Contributes to cooperating networks in the housing environment. - Rapid construction yet high and reliable quality.
A typical project would be divided in 4 stages:
Through our many partners in the DASUDA network and our own Africa-wide partner network, we can also assist in matters of governance, water management, mobility, environmental assessment, accreditation, legal support, real estate management etc. Our main focus however is on delivering houses within the existing (and rapidly evolving) frameworks.